The Net Promoter Score (NPS) is a simple and surprisingly effective method to get actionable customer feedback. How can you use customer feedback and integrate NPS and SEO -Search Engine Optimization? In effect your SEO score is driven by the questions and search terms your visitors put into Google. Knowing the questions and search terms your visitors use, allows you to answer them directly and help your visitors. Collecting NPS and open text feedback from your visitors uncovers the language of your customers. The language of your customers are the terms and phrases they use to find your website and express what their thoughts about your website are.
How to integrate NPS and SEO
In this post we show an effective, yet simple method using SeoHighLighter. SeoHighLighter is a service to make Google Analytics easy to understand through dashboards. We use FanExam for collecting NPS and open text responses. Thanks to the integration of Google Analytics and FanExam on the one end, and SeoHighLighter on the other end, your NPS scores will automatically appear in the SeoHighLighter dashboard.
The FanExam dashboard shows your rating and the open feedback responses.
How to set up SeoHighLighter with FanExam in 4 simple steps:
- Put Google Analytics on your site.
- Install FanExam and follow the Google Analytics integration steps.
- Activate the Google Analytics integration in the FanExam dashboard.
- Open an account with SeoHighLighter.
Done! SeoHighLighter will auto detect the FanExam data in Google Analytics. Reporting starts automatically when data becomes available.
Why is this a good idea?
The combination of SeoHighLighter and FanExam is a low effort – high reward strategy to combine website data with customer feedback. Because you can correlate visitor behavior with the language of your visitors, you can improve SEO by adjusting your website to what your visitors arelooking for.