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How to integrate NPS and SEO with Google Analytics

The Net Promoter Score (NPS) is a simple and surprisingly effective method to get actionable customer feedback.  This customer feedback can in turn drive your SEO -Search Engine Optimization and deliver more focused traffic to your website.  The main method to get information on your website visitors is Google Analytics.  SeoHighLighter is a tool to combine NPS and SEO. In effect your SEO score is driven by the questions and search terms your visitors put into Google, in combination with the content on your website.  Once you know the questions and search terms your visitors use, you can answer the questions  directly on your website copy and help your visitors.  When you start collecting NPS and open text feedback from your visitors, you uncover the language of your customers.  The language of your customers are the terms and phrases they use to find your website and express their thoughts about...   (read more)

How to collect NPS on a WordPress site

This post explains how to set up a Net Promoter Score survey on WordPress. Setting up the FanExam Net Promoter Score survey on a WordPress site is simple:  Install the WordPress plugin Scripts n Styles Open a Fanexam account at FanExam Create Account Copy the FanExam snippet from the tag page Insert the FanExam tag in the WordPress backend on the scripts-n-styles plugin settings page Save the settings page Tweak the FanExam settings page.  On a website or blog it is recommended to start with the following settings for the NPS widget: survey visitors on the first or second visit, after 2 or 3 pageviews, and with a 10 second delay. Experiment with the settings.  There is no magic bullet, as the settings depend on your audience.

Net Promoter Score in Google Tag Manager

Google Tag Manager (GTM) is a free tool that makes it easy for marketers to add and update website tags — including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code. If your site uses GTM, you can easily deploy FanExam. You can also bring Net Promoter Scoresm (NPS®) data from FanExam to the GTM data layer and use this information in all tools and applications deployed by the tag manager.

Net Promoter Score (NPS) for Google Analytics

We are in the age of data-driven decisions (or at least data-influenced) – and every website should rely on analytics as a source of information to drive strategy. You – or someone on your team – probably interacts with Google Analytics multiple times a week, slicing and dicing visitor behavior data trying to uncover insights. You want to know how to improve your business to generate more conversions. An automatic integration of Net Promoter Score for Google Analytics makes it easy to connect what your visitors are doing with why they are doing it. The vast amount of reports, drill-downs, cohorts and dashboards Google Analytics offers may bring golden nuggets of information that can change the future of your website.        BUT  .  .  . Remember though, all of these stats are behavior-based, and we don’t really know if the customer is happy or upset – and most importantly: WHY. ...   (read more)

Measure Net Promoter Score in Intercom

One of the top requested integrations for the FanExam platform was Intercom – a CRM platform for SaaS companies that makes it easy to personally communicate with their users through targeted, behavior-driven email and in-app messages. This article shows how to measure Net Promoter Score in Intercom.

FanExam Net Promoter Score data in Slack

Slack offers a real-time messaging, archiving and search tool that facilitates better communication within a team. In Slack’s own words: Slack brings all your communication together in one place. It’s real-time messaging, archiving and search for modern teams. We use Slack. It’s our central nervous system for communication at FanExam.


Net Promoter, NPS, and the NPS-related emoticons are registered service marks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld