Blog Home

Feature update: Anonymize IP for NPS responses

FanExam can anonymize the IP address of NPS survey responses.  You might wonder why this is necessary?  In short, some of our commercial customers in the EU have strict privacy policies.  For example, some customers don’t collect personally identifiable information when using FanExam.  For these customers the anonymize IP option is available. The anonymize IP option is mandatory for specific use cases, as some countries interpret personally identifiable information among other as the IP address of the computer or device from which the FanExam response was submitted (the IP address is basically a unique identifier for a specific device, similar to a telephone number, see ). How to set the “anonymize IP” option If you need to anonymize the IP address, open the FanExam settings page, go to the Settings page , search for “Anonymize the IP address of collected responses:” and set to “On” or “Off”.

Net Promoter Score (NPS) for Google Analytics

We are in the age of data-driven decisions (or at least data-influenced) – and every website should rely on analytics as a source of information to drive strategy. You – or someone on your team – probably interacts with Google Analytics multiple times a week, slicing and dicing visitor behavior data trying to uncover insights. You want to know how to improve your business to generate more conversions. An automatic integration of Net Promoter Score for Google Analytics makes it easy to connect what your visitors are doing with why they are doing it. The vast amount of reports, drill-downs, cohorts and dashboards Google Analytics offers may bring golden nuggets of information that can change the future of your website.        BUT  .  .  . Remember though, all of these stats are behavior-based, and we don’t really know if the customer is happy or upset – and most importantly: WHY. ...   (read more)

Net Promoter, NPS, and the NPS-related emoticons are registered service marks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld